Tag Archives: Small Business

Social Media and the Rebirth of the “Small Town” Business Model

I love my barber.  He’s an older gentlemen, and he remembers the time when caring about your customers meant something and was a vital part of keeping them.  I’m not just saying he makes sure I’m happy with my haircut, … Continue reading

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Using Facebook For Your Small Business – Part 6

In my last post, I went through the Ace Hardware Facebook case study.  I understand that some of you small business owners might be thinking that their efforts aren’t applicable to what you can do as a much smaller business. … Continue reading

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Using Facebook For Your Small Business – Part 5

Let’s pick up where we left off on my last post and talk a bit more about Facebook for your small business.  As promised, I want to take a look at a case study in this post.  With all of … Continue reading

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Mobile Provides 97% Lower Cost-Per-Sale For VW

An exec from AKQA that helped Volkswagen with the launch of their new GTI spoke at the Mobile Marketing Forum recently where he shared some very solid results.  The center of their mobile strategy was an iPhone game that allowed the … Continue reading

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Social Media – To “Get It” You Need To Use It Personally

If I had a nickel for every time we’ve heard the following statement… “I don’t want more friends and I don’t see what the benefit will be to my business of having a social media presence.” We can very easily … Continue reading

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