Tag Archives: mobile adoption

Mobile Provides 97% Lower Cost-Per-Sale For VW

An exec from AKQA that helped Volkswagen with the launch of their new GTI spoke at the Mobile Marketing Forum recently where he shared some very solid results.  The center of their mobile strategy was an iPhone game that allowed the … Continue reading

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Think Mobile Web – College Students Do

A recent article posted online by eMarketer shares some very interesting data for small business marketers.  Their article states that more undergrads have a mobile web device than a desktop computer. The graph below shows that ownership of a web-enabled … Continue reading

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