Category Archives: Social Media

Twitter in Rural Pennsylvania

It’s no secret that Twitter has not caught up in rural areas…especially in Pennsylvania. If you have ever been around PA you’ll know that much of it is rural, and depending on your interests that is either a pro or … Continue reading

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Social Media Solutions for Your Small Business Intranet

We talk a lot about how important developing a social media strategy is for small businesses as an invaluable inbound marketing platform, but have you considered using an internal social media solution to boost communication and information flow throughout your … Continue reading

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Publicizing Your Small Business With Free Video Services

Video is probably the most under-utilized media when it comes to small businesses attempting to reach new customers online, however it might be the most compelling route to take from a consumer’s standpoint.  There’s no better way to highlight a … Continue reading

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Facebook’s EdgeRank Decides If Your Fans See Your Updates

For years we have been working hard to get the best Google Page Rank possible so that our products and services appear when a prospect is looking for our offerings.  It’s time to add Facebook’s EdgeRank to our efforts. A … Continue reading

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Mobile/Social Are Key Components To A Web Strategy, Ask Walmart

Last week Walmart, who needs no introduction, purchased a mobile-social commerce firm called Kosmix, further legitimizing the importance of both mobile and social media marketing. Eduardo Castro-Wright, Walmart’s vice chairman said, “Social networking and mobile applications are increasingly becoming a … Continue reading

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Twitter to Announce Tweetdeck Acquisition?

Any serious Twitter user, whether for personal or business-oriented, knows all about the search for the perfect Twitter client. At protocol 80 we’ve tried our fair share, whether it be the official Twitter client, Seesmic, Hootsuite or Socialite. More often … Continue reading

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Social Media Patience Is A Virtue

It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and Twitter, but word is still not travelling … Continue reading

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Social Media Spend Increasing By Most Marketers This Year

This probably comes as no surprise, but as the title indicates, most marketers are increasing the social media spending this year according to Effie Worldwide and Mashable.  More specifically, 70% of the marketers surveyed intend to increase their social media investment … Continue reading

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What Are You Doing To Urge People To Check In?

If you aren’t a brick and mortar establishment, you can ignore this post for the most part. If you are…do you urge people to check in at your location? Do you understand the power? The risks? First, What am I … Continue reading

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Know Everything About Your Prospects

As a business, you have to have a handle on who you’re targeting and who your prospects really are.  With social media sites, there’s no longer an excuse to not know your prospects.  Here’re the steps that we recommend:   … Continue reading

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