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Category Archives: PPC
Google AdWords Topic Targeting
If you have a history with AdWords display network, you know that it lacks at times. It’s always nice to get the additional impressions, but depending on your industry, visitor quality can be extremely low. If you aren’t choosing the … Continue reading
Posted in PPC
3 Comments
Time for Sponsored Advertising Spring Cleaning
Unfortunately it is not quite looking like spring around here yet…but that doesn’t mean you can’t start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many … Continue reading
Time to Review Your 2010 Web Marketing Strategies
The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a small business it’s time that … Continue reading
Posted in Inbound Marketing, PPC, SEO, Social Media
Tagged Cost Per Acquisition, marketing measurement, marketing plan, Return on Investment, ROI, web marketing
1 Comment
Last Minute Holiday PPC Reminders
You probably have all of your holiday shopping done, you’re getting ready to travel or have guests, and you already haveĀ a big holiday dinner dessert on your mind. But don’t let your brain leave work yet…you can’t forget about your … Continue reading