Monthly Archives: March 2011

New Facebook Tool Converts Profiles to Pages

This bit of news was important enough that I had to jump our regular posting schedule to bring it to you.  Today Facebook announced a new tool that will migrate an existing Facebook profile to a Facebook page.  Why is … Continue reading

Posted in Social Media | Leave a comment

Allow Me to Re-introduce Myself

I know I know, you expect everyone to remember you always and forever…especially past customers. Unfortunately that is not the case. We do so much on the web these days that it’s possible that some things get forgotten, including signing … Continue reading

Posted in Email Marketing | Tagged , , , | Leave a comment

Connect to customers with Facebook Questions

A little while ago I wrote about the question and answer service called Quora, but one of the biggest downfalls of that service was that it had yet to be adopted by mainstream web users.  There was a large amount … Continue reading

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Content Multiplication Through Social Media

If I had a dollar for every time I said the phrase “Content Is King” in the past handful of years, I would likely be writing this from a beach somewhere…  Unfortunately (or fortunately…), pennies don’t flow like Nickelodeon slime … Continue reading

Posted in Content Marketing, Social Media | Tagged , , , , | Leave a comment

An Introduction to Podcasting for Small Businesses

One of our newest brand marketing initiatives here at protocol 80 is podcasting, and although the idea of creating a podcast can seem intimidating to a novice, having started from scratch and gotten a podcast rolling I’d have to say … Continue reading

Posted in Inbound Marketing, Useful Information | Leave a comment

2 Advanced Features Every Realtor’s Website Should Have

Welcome back for another round of helping real estate agents get their web marketing acts together.  This is the 4th post in this series so be sure to read the other 3: 3 Ways Realtors Can Spread The Word For … Continue reading

Posted in Inbound Marketing, Usability | Leave a comment

Time for Sponsored Advertising Spring Cleaning

Unfortunately it is not quite looking like spring around here yet…but that doesn’t mean you can’t start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many … Continue reading

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How to claim your business on Gowalla

Just show me how >> Congratulations, you made it to the end of the week!  I’ve been writing about getting started on various free location-based services for 5 days now, all of which can be used to drive traffic to … Continue reading

Posted in Location-Based Services | Tagged , , | 1 Comment

How to claim your business on Yelp

Just show me how >> Some of us in the protocol 80 office are Foursquare people, but some others prefer Yelp.  Generally speaking that’s the way it works with the latest technologies, especially when it comes to location-based services like … Continue reading

Posted in Location-Based Services | Tagged , , | 2 Comments

How to claim your business on Facebook Places

Just show me how >> There’s a very good chance you already know about Facebook and the importance of having a business page there for customers and prospects to use to interact with your small business.  With that said, did … Continue reading

Posted in Location-Based Services | Tagged , , | 6 Comments