Setting Up Age Demographic Filtering in Google Analytics

If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website’s user experience based on their age. A 25 year old will have a different experience on a website than […]

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Currated Goodness By p80

Stay Ahead Of The Competition By Getting Educated

Tony Robbins once said, “If you and I are being chased by a bear, I only need to be a little faster than you to survive.” Apply that to your business. Use the weekend to keep learning and get ahead […]


Understanding The Inbound Marketing Funnel

Do you know what the Inbound Marketing funnel is? You may have heard of it, but do you truly “get it”? Most people we ask don’t. That’s okay. It’s much more strait forward than you probably think. By understanding the Inbound Marketing […]

p80's Inbound Marketing Funnel

Get the green light on inbound marketing.

Selling Inbound Marketing to Your Boss

Many of you are probably in some sort of marketing role at your job, which is why you’re taking the time to read this article. In many cases you may be the go to marketing person, but still not be […]


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A Great Inbound Marketing Presentation

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. […]


Your Weekend Reading List Is Here

Your downtime this weekend can be used to relax AND get better at your craft! Here’re some articles to help you get better! Study: 86% of B-to-B Marketers Now Use Content Marketing Do you know what content marketing is? NO!?!? […]


Terrible Website Design

Does Your Website’s Design Build Trust?

Inbound Marketing is all about getting the right people to your website when they are looking for your offering, establishing trust to convert those visitors into leads, nurturing those leads into closed sales, and continuing to add value to your […]


Using the Buyer’s Journey to Brainstorm New Content Ideas

Many businesses understand the importance of their website content, blogging…and some even content marketing. Sadly, just knowing how important something is doesn’t get it done. After the initial website content is created and the first few exciting blog posts are […]

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Education = Trust

Educational Content Will Generate Website Leads

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It’s about the end of annoying, intrusive and interruption based marketing. It’s about marketing that will generate website leads that you can actually close into sales. Last week […]