How to Tell if My Website is SEO Friendly

SEO stands for search engine optimization. If your website is SEO friendly, the chances of it ranking better in Google and generating website traffic from those rankings is greater. To put it simply, in order to “do better” in Google or other search engines, your site must be SEO friendly! SEO has what is called […]

Organic Versus Paid Search

Make Your Website Better Than Your Competition

Make Your Website Better Than Your Competition

Your Competitors Are NOT “The Bar” If you want to make your website better than your competition, you must first change your mindset that they are “the bar” that you measure your website against. Instead, turn your website and marketing into the bar that everyone else compares themselves to. Your competitors may be doing some […]


Common Business Website Problems

Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made […]

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Use Your Website To Grow Your Business

Use Your Website to Grow Your Business

Does your business website help you to achieve your goals and objectives or is it more of a dead piece of marketing that provides little value? If the latter is the case, it might be because your last website redesign was viewed as project instead of an ongoing effort that will produce growth. You are […]


Why Did I Lose Website Traffic Suddenly?

Suddenly losing website traffic or a even slow decline in traffic over time almost always indicates that there is either an issue with your website, search engine optimization (SEO) issues, or some other external factor. To be aware of losses in traffic you must first be monitoring the activity on the site (likely using Google […]

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Is Your Website Outdated?

How To Determine If Your Website Is Outdated

In today’s high speed world, a website can feel outdated a month after it’s redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your site outdated, there are some surefire ways to determine if your website is outdated and in need […]


How Content Marketing Pieces Tie Together

Content marketing is more than just, let’s write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic…then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, […]

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How To Turn Website Visitors Into Customers Without Ecommerce

Turn Website Visitors Into Customers Without Ecommerce

If you are a business and you have a website (and you’d better…), your first question should be obvious: How do I turn website visitors into customers? This question gets a little trickier for businesses that don’t sell directly online through ecommerce. Companies that sell a service or products that don’t lend themselves to being sold online […]


How Inbound Marketing Changes Keyword Research for SEO

When I first entered the online marketing world one of my first tasks was keyword research for SEO (search engine optimization). Back then nobody was talking about inbound marketing. We were primarily focused on getting more people to the site. We’d start by researching the business itself, the products/services, the business’ website, the industry, the competitors, […]

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Content is about more than SEO

Content Is About More Than SEO

Content, content, content! You know you need it, but do you fully understand why? Sure, SEO is one reason, but SEO won’t build trust with and convert website visitors! Content is about more than SEO. Today’s buyer is much more educated than they were 5-10 years ago. They spend a considerable amount of time during […]